Brand¶
Canonical brand standards. When in doubt, the V2.1 production assets are the source of truth — written guides are being reconciled to match.
Colors¶
The brand is a two-color system: yellow primary, dark/mono secondary. There is no red in the brand.
| Color | Hex | Usage |
|---|---|---|
| ES Yellow | #FFCD05 |
Primary — CTAs, highlights, wordmark |
| ES Dark | #231f20 |
Secondary — warm near-black, text, backgrounds |
Version drift — resolved 2026-06-12
Older documents carry stale values. v1.0 guidelines used #FFD700 / #262626; the v2.0 doc said #FFC700. The V2.1 asset values above are canonical. Any reference to an "accent red" (#FF3D00) is an error — it appears in no brand version.
Web tokens (website rebuild)¶
The WP theme (theme.json) uses a web-specific palette derived from the brand: accent #FFCD05, black #0A0A0A, true-black #050505, off-white #F7F6F2, bg-dark #1A1A1A, text-muted #7A7A7A. See Website Rebuild.
Typography¶
Figtree (300–900) is the brand typeface; DM Mono for labels, tags, and eyebrows on the website. The font package lives in the Brand Design Process folder.
Known gap
The V2.1 wordmark itself appears set in Proxima Nova Bold — undocumented. Flag with design before building anything that recreates the wordmark.
Source documents & assets¶
| Resource | Link |
|---|---|
| Brand Guide (canonical written source) | Google Doc |
| Brand Assets V2 — 24014 (production SVGs) | Drive folder |
| Brand Design Process — 24014 (history, fonts) | Drive folder |